There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

Tonight we went out for dinner to celebrate our daughter Alexandria being accepted into University, and Charlotte's recent awards - a lovely night with our beautiful girls. I was just dozing off to sleep, when I felt Alex get into bed beside me. "What's up Al?" "I'm just going to lie here with you for a bit, I can't sleep." "It's okay, you can stay." I put my hand on her forehead, and she was asleep within minutes. Just like when she was little :-) What she doesn't know is that when I said she could stay, I meant she could stay forever if she wanted. I know she won't. I know she's excited To View More >>

OK, you've just started with Queensberry? Or you've bought a beautiful new sample? Stephen wrote about how you can get an immediate pay-off on your investment by sending a simple message to your past customers and current bookings - those who haven't bought or committed to an album yet. His promotion can bring in thousands of extra dollars and set your business on a completely new trajectory - but instead of jumping in and having a go, people sometimes get sidetracked by doubts and questions. Like... I don't have time. No problem! We can design and colour correct for you. What if I get too busy? To View More >>

A series about storytelling in album design. Highlight the Heroes Every story needs a hero, and so does your album design - probably one on most layouts! The hero image is the focal point, the main attraction, the place you want the viewer's eye drawn to. In graphic design speak it’s called creating visual hierarchy. The supporting characters help the story along and keep things interesting, but it's the heroes you want to shine. I talked about ways to begin and wrap up a story previously, but the middle of the story is where the action is. People dress up and assemble together, the guy finally To View More >>

I recently saw London photographer Serena Bolton blogging about one of our 14x10H overlay matted albums, so I asked her if we could share it here as well. It's nice to see portrait images in our albums. We're so used to seeing weddings! Serena says, "My client landed on my website late one night by mistake! The mum had been doing some research into interior designers and I had just done a shoot with designer, Samantha Todhunter. "Samantha's website lead to a discovery of my website! She wasn't really looking for a photographer but was captivated by my family portraits. She had always really To View More >>